Your cheerleader for the soul
Life coach for heart-led women, helping them heal, glow and rise.
She believed she could… so she called her energy back and became her own inner cheerleader.
Get ready to live your dream!
Are you ready…
To finally say yes to you?
To feel purpose and possibility stirring inside your heart?
To breathe deeper, let your shoulders soften, and remember what ease feels like?
To love yourself from the inside out — fully, fiercely, and unapologetically?
If your soul is whispering yes… then it’s time.
About me
Hello! I'm Ashlee!
A soul-led coach, lifelong dreamer, and lover of love—here to help women come home to themselves.
I’ve always believed in love.
Love that fills a room.
Love that turns ordinary days into celebrations.
Love that inspires us to build, create, and believe in something bigger.
For 12 years, I helped couples and families plan unforgettable wedding days through my first company, Signed Sealed Delivered Events—a glittery, heart-shaped-sunglasses-filled adventure that brought me deep joy, lifelong friendships, and a big, beautiful career in the event industry.
SSD’s Addicted to Love brand became a recognizable staple in the St. Louis wedding scene. Over the years, our hopelessly devoted team earned multiple awards—Rookie of the Year, Mentor of the Year, and Wedding Planner of the Year seven times over—and we were honored to be featured in outlets like The Knot, Love Inc., and St. Louis Bride.
Planning weddings was my first calling. It felt like home.
In 2022, I found a second home at Dream by Design—a creative collective born from the merger of SSD Events, An Affair to Remember, and Styled and Staged STL. For 2.5 beautiful years, I served as Director of Sales, working alongside an incredible team (including my brilliant bestie Jody Cox). That chapter gave me the space I didn’t know I needed—to step back from planning, soften my grip, and eventually let go with love.
I’ll always be grateful for that season of collaboration, creativity, and big dreaming—especially alongside spaces like The Dreamer’s Loft and Sognare, where the magic continues to bloom.
✨ And then? Something new began to bloom in me. ✨
After years of soul-coaching my clients behind the scenes—through fear, celebration, grief, and growth—I realized I was being called to something deeper. That calling led me to the yoga mat, where I felt both pulled and petrified. It led me to somatic healing, energy work, nervous system regulation, and inner child restoration. Every modality cracked me open in a new way.
I didn’t always feel confident. I didn’t always know where it was leading.
But I trusted. I listened. I kept taking one loving step at a time.
And eventually, I found a new kind of home—not in a venue or a vision board, but in my body. In my breath. In myself.
This chapter is about guiding other women home, too.
I officially founded Love Lead Inspire in 2020, originally as a space to mentor wedding professionals and host creative education courses. Over the years, it naturally evolved into a coaching practice rooted in healing, feminine energy, and the deep inner work I was experiencing myself.
Through my coaching brand Love Lead Inspire and my signature offering BYOB: Be Your Own Bestie™, I support women (especially recovering perfectionists, people-pleasers, and burnt-out business babes) who are ready to return to their radiance and remember their worth.
This work runs deep in my lineage. My mom was a life coach, and from a young age, she instilled in me the sacredness of service, presence, and self-inquiry. I believe being in service—whether to yourself or others—is how we raise the vibration. And when we raise the vibration, we create a ripple effect of love that always finds its way back.
I live in Belleville, IL with my soulmate Jason and our miracle boy Gunnar. I believe in starting the day with a cup of ambition (or two), ending it with snuggles, and finding magic in the middle—whether I’m baking heart-shaped cookies, growing something in our garden, or hiking through the woods to a Tina Turner power anthem.
If you’re feeling the call, I’d love to support your next chapter.
Let’s start with a Heart to Heart. 💗
Photo by The Youngs Photo and Film.